Haastyle

Origin:
Nick Haas + style = Haastyle

Definition:
n. the aggressive artistic style of Nick Haas.

Exemplum:
With a new Furniture Art line and a feature article in Chicago Social, Nick and Nate were poised for a Haastyle takeover of Chicago.

Commentary:
Today's term tickles the imagination as both a splendid portmanteau and a profoundly satisfying homophone. It combines the last name of Chicago artist Nick Haas with the aptly art-related word "style." So far so good, yes? But the meaning takes us a step further by summoning the homophone "hostile," which speaks to the aggressive, urban tone of Haas's art. The exemplum above illustrates to great effect an especially advantageous play on this homophone with "Haastyle takeover," expressing the unbridled ambition and heretofore unseen entrepreneurial acumen of these up-and-comers.

While this term's proper noun status impedes its use in a variety of everyday situations, it is a strong term identifying a brand and a business that may yet become a household name.

Credit:
Nick Haas (Haastyle), Marian Haas (Haastyle takeover)